The glass demo — "Hýalos"

Hýalos (ὕαλος, ancient Greek for glass) is Thalatta's campaign: marketing you can see straight through. Almost all marketing is done to you, in the dark — a profile you never see, a score you can't read, a decision made before you've said a word. Hýalos turns that inside out.

If you're a prospect in this campaign you can open the glass: sign in with your email and see exactly the record held on you — no more, no less. Ask the assistant why we reached out, what Thalatta does, and what this is demonstrating. Set your own status — interested or not interested — and that's the whole transaction. Nothing about you is hidden from you.

How it works, in plain terms

You get an email with a link to your own page.
You sign in with a one-time code sent to that email — no password, no account to manage.
You see your record — the handful of fields actually held, and nothing more.
You ask the assistant anything — why we reached out, what Thalatta does, what this proves.
You set your own status — interested or not — and every change is written to a plain audit trail you can read.

The two statuses a prospect can set:

Interested ("please reach out").
Not interested ("please don't contact me") — one click, logged, done. No dark-pattern unsubscribe maze.

Why it's good for everyone

For the prospect: see your own data, correct the record, decide your own status. Transparency isn't a courtesy here; it's the product.
For the business: trust is the scarcest thing in outreach. A company confident enough to show what it knows — and let you steer it — earns a different kind of attention, and works from a cleaner signal (status changes that came straight from the person).
For the industry: every campaign run this way makes "we built a profile you'll never see" look like what it is.

Where it lives

thalatta.ai/glass — the explainer (the belief page).
glass.thalatta.ai — the authenticated per-prospect app (this experience), linked from the campaign email.

The glass campaign isn't a gimmick bolted on — it's a small, honest demonstration of how Thalatta builds AI: give the assistant only what it needs, in the open. You're standing inside the proof. How that separation is enforced is in the architecture; the briefing the assistant reads is the OKF bundle itself.